[Martin House]

In the iGaming supply chain, Martin House occupies the most elementary position there is: that of a licence holder on the British register. Our database records the organisation as UK-based and associated with the martinhouse.org.uk domain, tracking it through its regulatory footprint; no commercial category or parent brand is assigned to the entry.

The one hard fact that defines the record is regulatory: an active licence is held on file with the UKGC. That status is what pulls the organisation into the orbit of research on UK igaming companies — the Gambling Commission's register spans a wide range of organisation types, and a serious market map of igaming operators has to account for all of them, not only the familiar betting brands.

On the iGamingOperators side, the profile works as a reference node in an igaming data hub: licence status, jurisdiction and domain are consolidated against one entity identifier, ready to receive market signals or corporate-link data if our pipeline captures any. Compliance teams verifying counterparties will find that a single consolidated view is faster, and easier to audit, than stitching together registry lookups by hand each time the name comes up.