[david james]

At the point of the supply chain closest to the customer sits david james — lower-case styling and all — recorded in our database as a B2C sportsbook operator based in the UK, per its verified description, with davidjames.com as the linked domain. It is one of the many smaller sportsbook companies that give the British register its depth.

Its regulatory position is documented: the operator holds a licence from the UKGC, on file as active. That authorisation places the entity among operators licensed in UK territory and gives researchers a fixed, verifiable point to build an account view from. No parent brand is recorded against the entry, so our corporate graph currently treats the business as a standalone operation.

The value for B2B users is composability. On the iGamingOperators profile, licence status, domain and jurisdiction combine into a single verifiable identity that can be dropped into a list of igaming operators, a compliance screening batch, or a territory plan for the British market. When the platform captures market signals or decision-maker data for the entry, they attach to that same identity — so research done once keeps compounding instead of going stale in a forgotten spreadsheet.