[Picklebet]

Esports came first at Picklebet. Founded in 2017 and operated from Newstead, Queensland, the 100% Australian-owned bookmaker launched as a dedicated esports betting brand covering CS2, League of Legends and Dota 2, before broadening into mainstream sports — AFL, NRL, soccer, cricket, tennis, NFL and UFC — plus horse and greyhound racing and casino games.

The company targets the Australian B2C betting market with a mobile-first sportsbook app, and in 2024 it raised a fully subscribed AUD 15 million Series A led by Discerning Capital. Funding of that kind typically precedes investment in technology and content, which is why growth-stage sportsbook companies like Picklebet attract attention from odds suppliers, esports data specialists and platform vendors scanning any current sportsbook operators list for expansion-ready accounts.

iGamingOperators frames Picklebet for exactly that audience. The profile captures its ownership, market focus and vertical expansion from esports niche to full-service bookmaker, and refreshes as new corporate developments are detected. For a data provider assessing the Australian esports-betting opportunity, or a compliance team reviewing a prospective commercial partner, the record delivers structured igaming market intelligence in place of scattered press coverage, keeping the account picture current as the business scales.