Practical Guides

How to win iGaming partnerships

Step-by-step guides on finding operators, reading deal signals, and building a pipeline that actually closes.

Start here · Operator Discovery

How to Find Licensed iGaming Operators Ready to Partner

Most B2B teams waste hours on manual research. Here's how to use jurisdiction filters, operator type and deal signals to surface the right operators in minutes — not days.

Filters · Jurisdictions · DiscoveryRead guide →
Deal Signals
How to Read Deal Signals and Know When to Reach Out
A license expiry, a new market entry, a leadership change — each is a partnership window. Learn which signals matter most and why timing is everything.
SignalsTimingIntelligence
⏱ 6 min readRead →
Pipeline Building
How to Build an iGaming Partnership Pipeline from Discovery to Close
From spotting the right operator to getting the first reply — a complete framework for building a B2B pipeline that generates consistent deals in iGaming.
PipelineOutreachBD Strategy
⏱ 7 min readRead →
Lead Generation
How to Build a B2B Target List from the iGaming Operator Database
Turn a raw database of igaming companies into a prioritised B2B target list using firmographic filters, ICP tiers, and parent-brand de-duping.
Lead GenTargetingICP
⏱ 7 min readRead →
Jurisdiction Guide
MGA-Licensed Operators: a B2B Deep-Dive into Malta iGaming Companies
A B2B field guide to MGA licensed operators: what a Malta licence signals, how to segment malta igaming companies, and which vendors win with them.
MGAJurisdictionsB2B Sales
⏱ 7 min readRead →
B2B Solutions
iGaming Lead Generation for B2B Vendors: A Repeatable System
A repeatable igaming lead generation system for B2B vendors: define ICP, source operator leads from firmographics and signals, prioritise buying windows.
Lead GenICPSignals
Coming soon
Market Intelligence
iGaming Market Insights: Tracking Expansion, M&A and New Licences
Build an iGaming market insights practice: which signals to monitor, how to turn licences, M&A and expansion into timed outreach, and a repeatable cadence.
SignalsIntelligenceM&A
Coming soon
Category guide
iGaming Vendor Categories Explained: Platforms, Studios, Aggregators, Payments and More
A clear B2B taxonomy of iGaming vendor categories — from online casino providers and platforms to aggregators, payments, KYC and sportsbook suppliers.
VendorsTaxonomyBD strategy
Coming soon
Signals
How to Find New iGaming Operators Early: A B2B Playbook for 2026
Find new iGaming operators before competitors do. A practical method using licence feeds, soft-launch signals and jurisdiction filings to catch them early.
signalslead-genmarket-entry
Coming soon
Jurisdiction guide
Ontario Online Casino Operators and the Regulated North-American Market: a B2B Guide
A B2B guide to Ontario online casino operators and regulated US markets: how regulation shapes vendor selection, certification, and where partners win.
OntarioNorth AmericaCompliance
Coming soon
B2B Solutions
Building an iGaming Partner Ecosystem Around a Central Data Hub
How to build and run an iGaming partner ecosystem on one central data hub: map the partner graph, score partners, and operate partnerships at scale.
partnershipsdata hubecosystem
Coming soon
Glossary
What Is iGaming? A B2B Market Primer
What is iGaming? A B2B primer on the sector's verticals, the operator-vs-vendor value chain, and key terms like GGR, RTP, white-label and aggregator.
iGamingB2BMarket Primer
Coming soon
Glossary
What Makes Successful iGaming Operators: A Vendor's Field Guide
What makes successful iGaming operators win — licensing, tech, retention, payments, timing — and how B2B vendors align a pitch to what they value.
OperatorsStrategyB2B Sales
Coming soon
Market Intelligence
iGaming Business Intelligence Tools: A B2B Buyer's Guide
A B2B buyer's guide to iGaming business intelligence tools: categories, what to evaluate, pricing models, build-vs-buy, and where sales intelligence fits.
Market IntelligenceBI ToolsBuyer's Guide
Coming soon
Solutions
What iGaming Operators Need: iGaming Services for Operators
A map of iGaming services for operators — platform, content, payments, KYC, BI, marketing — and how each B2B provider should position and time the pitch.
B2B SalesVendorsStrategy
Coming soon
Operator Discovery
iGaming Operators by Country: a B2B Targeting Guide
How B2B teams segment iGaming operators by country, why regulation reshapes each market, and how to turn it into a prioritised target list.
operator targetingregulated marketsb2b sales intelligence
Coming soon
Glossary
iGaming Jargon for B2B Sellers: iGaming vs Online Gambling and the Terms That Close Deals
iGaming vs online gambling, white-label vs turnkey, PAM, GGR/NGR, KYC and more — the B2B iGaming terms decoded so sellers pitch the right buyer.
GlossaryB2B SalesVendors
Coming soon
Operator Data
The Best iGaming Operator & Company Databases (2026)
A fair 2026 roundup of the main iGaming operator database and company directory options for B2B teams — honest pros and cons of each, side by side.
Operator DataB2B SalesTools
Coming soon
Lead Generation
Apollo Alternatives for iGaming: Vertical Sales Intelligence vs Apollo, ZoomInfo, Cognism and Lusha
Apollo alternatives for iGaming: how Apollo, ZoomInfo, Cognism and Lusha compare to a vertical iGaming sales-intelligence source for targeting operators.
Lead GenerationB2B DataSales Intelligence
Coming soon